To study a BBA course or a B.Com degree is a question that high school students often ask. This blog article is intended to separate the wheat from the chaff and enable you to take good career decisions. While both programs have their positives, it would all depend on what your career aspirations are, what subjects interest you and where your aptitude lies generally. A lot of students take a career aptitude and/or personality tests in high school and also seek the wisdom of mentors, career coaches or counselors before taking a decision.
Come to think of it, the underpinning consideration that candidates take into account when selecting courses of study is whether they will be able to secure good, better or the best placements on completion. While the above should not be the driving factor in deciding on something as serious as your career, ‘good placements’ ‘better placements’ or ‘best placements’ is purely a subjective issue and can be evaluated by different individuals differently.
Fundamentally, there are at least five parameters on which aspirants might judge the quality of placements –
Salary offered– It is often said money is a prime motivator for people more than job satisfaction and other parameters mentioned. Aspirants look forward to salary packages being on par with industry standards. This goes hand in hand with the brand image of the company. If both factors are good in their eyes then they grab the opportunity.
Brand image of the company– The brand image that the company enjoys in the market is a big factor that is considered. More so due to societal pressure of recognition and impression one gives to others. Bigger the company more is the recognition that one derives. Aspirants might benefit from thinking about the role offered to them, as often one might end up being small fish in a big pond and fading into the anonymity that working in bigger organizations lead to internally. One cannot deny the fact that large MNC’s give good training and exposure which lays the foundation for the rest of one’s career. Smaller organisations offer a much richer learning experience as well. More opportunity is provided for self-learning and growth as processes and systems may not be that well defined and one needs to survive in such an environment which could also be a great starting point for a career.
Work timings– Aspirants look for comfortable shifts such as a day shift which offers a good work-life balance. The trend today is such that one cannot escape from working round the clock. The world has shrunk to a global community or village. Hence, people are expected to work across time zones to meet up with clients and teams across the globe. This is becoming more the norm rather than an exception.
Work location– Generally, this factor should not be a deterrent for those starting off a career, but it most often is. Where ever the location one must be prepared to travel and use traveling time productively. Usually, travel time can be effectively utilised for planning one’s work and day.
Work ‘Profile’– Most entry-level positions usually offer similar portfolios. Since one is launching their career, work profile that one chooses needs to be in sync with one’s personality.
Take a front-facing customer interaction role if you prefer meeting lots of interesting people. Pick up a back-end profile if you have a more introverted personality and prefer strategy and planning and back-end work.
The factors above and choosing between them translates to one man’s meat being another man’s poison. The job offer which is ‘excellent’ in Tom’s view might be considered a rather ‘average’ one by Jack.
So, to bring in some objectivity to this situation, let us consider the average salary package to be the parameter for comparison, money more often than not, being a prime motivator for most people. If we consider the overall placement scenario in Delhi, then B.Com undoubtedly is the preferred qualification. This is evident from the high cut off lists published by colleges of Delhi University. Therefore, undoubtedly students are usually offered higher salary packages after completing B.Com in Delhi.
However, when we speak of the BBA program offered by IP University in particular, then, most colleges have built their lineage and credibility around it specifically. Therefore, within IP University, the students of the BBA program are able to secure higher quality placements over those of B.Com.
Therefore, in taking the decision, it would be wise to note that a B.Com program offers wider higher-studies options when compared to a BBA. This is true and needs careful and thorough analysis of pros and cons of both programs and the doors that each program might open for you in terms of career prospects. One can do an MBA after B.Com and also after a BBA. The catch here is while a BBA leads only to an MBA in future, the B.Com program leads to many choices and options as far as higher studies are concerned.
Let us now consider both the programs:
Bachelor of Business Administration, is a professional program leading to a career in sales and marketing or General Management. A BBA program can lead to opportunities in programs with specializations in Marketing, Human Resource, General Management, and Finance, etc. Few select universities offer this program. What is noteworthy is that unless you are enrolled at a reputed college or institute offering a quality program, you cannot hope to land a plum job with a large MNC. One needs to be selective about the choice of institute that one goes to. This factor of course then limits your options.
In comparison, the Bachelor of Commerce curriculum offers a wide variety of majors such as Business Administration, Economics, Finance, Accountancy, and Industrial Policies. This degree is offered across colleges in India and hence your likelihood of getting admission is higher as compared to a BBA. Students have the opportunity to pursue post-graduate programs such as an MBA, Legal studies, International studies, MBE, M.Com, Finance, Banking or Economics.
Moreover, quality educational institutes offering the BBA program, design the course curriculum in consultation with industry experts keeping industry standards and relevance in view. The focus is on practical experience, seminars, real-time projects and training workshops to get hands-on experience in the elements of leadership and management, communication, and customer service skills. On the other hand, if you explore more you will find that there are institutes such as TKWsIBF that offers a three qualifications-in-one program called the Advanced Diploma in Banking and Finance plus B.Com with a Delhi University syllabus. The three qualifications that TKWsIBF offers is a B.Com Honors, CS, and a Diploma. Students can opt for a career in Banking, or become a company secretary if they so wish. Or hone your skills to become financial consultants.
Hence, careful research and planning is the key to a happy and satisfied life later. As somebody said, everything that we do in life is for our quest for happiness and fulfillment.